Social Media Maturity for Businesses in 5 Levels
Many businesses have started using social media, but few are using it effectively or to its potential. Here are 5 levels to serve as a road map to mature your usage and presence on social media...
View ArticleSocial Media Fail: Commit Only Half-Way
Many companies only commit 20% of the resources to social media that they need to succeed. There is a threshold that must be reached to be effective so jump in all the way or don’t waste your time and...
View ArticleGamification Drives Customer Engagement
Gamification or concepts used to make games more engaging can be applied to businesses, products, services, and ideas. This video is an overview touching on customer motivations, incentives, and...
View ArticlePt. 5: Misconceptions of Building an Innovative Organization
Part 5 of a 5 part series. To build a creative and innovative organization, implementation is a key aspect and this lays out a step by step approach to transform a real business with the...
View ArticleThe Future of Branded Entertainment
Brands that learn to effectively entertain their customers will find that they can engage them much better, differentiate themselves from their competitors, and ultimately drive higher profits over the...
View ArticleBranded Entertainment Overtakes Traditional Disruptive Advertising
The first of 7 social media trends I predict will shape 2013. Brands that entertain their customers will be much more effective in communicating their message to them than the traditional disruptive...
View ArticleContent Marketing Example: McDonald’s Reveals Enhanced Ad Photos
Summary: McDonald’s walks viewers through how they enhance their food in product photos for advertisements. They reveal each step in the process and not only admit that their advertised burgers look...
View ArticleEmerging Experiences: Razorfish 5D Transforms Retail and Digital Marketing
Digital agency, Razorfish stays on the cutting edge by merging the real world with the digital one. Razorfish is an agency that truly approaches challenges from a digital perspective. They combine...
View ArticleContent Marketing Example: Dove Manipulates Photoshop to Promote Real Beauty
Dove sent a message within Photoshop to graphic designers changing women’s appearance for advertisements. This was a creative and unique project that really required out of the box thinking. Many...
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